CONTACT:
Andrew Pearce
PCS Telemarketing Ltd
80 Buckingham Avenue
Slough
Berkshire
SL1 4PN
Telephone 01753 572200
Fax 01753 572202

FOR IMMEDIATE RELEASE

DATELINE PCS TELEMARKETING AUGUST XX 1996

PCS TELEMARKETING INTRODUCES FRIENDSHIP MARKETING

PCS Telemarketing are launching a new technique they have developed called Friendship Marketing. Friendship Marketing encompasses all telephone based activity and is based on treating the customer, prospect or responder as a friend.

The idea is to, while achieving short term marketing results, make a lasting personal impression on the consumer who will, believing they are talking to the client company, feel a strong bond with that company.

The relationship Friendship Marketing is designed to create, in the short term should result in increased orders, lower costs per order, additional and up selling.

In the long term, the positive experience created by Friendship Marketing can lead to long-standing affection for the client, and their brand, greatly increased loyalty and word of mouth.

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FRIENDSHIP MARKETING - PAGE 2

A client who wishes to apply Friendship Marketing need only ask PCS Telemarketing to practise the technique whenever there is a telephone contact with customers. Friendship Marketing therefore fits in with existing marketing plans.

Andrew Pearce, Managing Director of PCS Telemarketing says "companies spend millions building relationships with customers. If they use Friendship Marketing, a long-lasting bond can be created within the space of a phone call."

PCS Telemarketing have copyrighted Friendship Marketing, the new technique, and are making it available to existing and new clients.

PCS Telemarketing can be contacted for more information on 0800 387 849

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ENDS